So, always double-check the carrier capabilities with Salesforce and your legal department to avoid wasting any time if the carriers don’t meet your business expectations. The local carrier is often a telco company based in a specific country, it is therefore subject to local regulations and restrictions.

It doesn’t actually send messages directly to the subscriber’s mobile phone, but pushes a message to partners, known as Aggregators, who then push the message out to the local phone Carriers via their SMS gateways, for the final delivery to the subscriber’s mobile phone. MobileConnect allows you to create SMS/MMS messages within Salesforce Marketing Cloud’s Mobile Studio. We’ll cover the key functionalities, the types of messages you can send with Merkle as a case study and the key principles to keep in mind when activating this channel. To answer these questions and more, let’s dive into MobileConnect, the module that enables Marketing Cloud customers to send SMS.

Countless companies are going back to SMS to maintain a high frequency of engagement with their customers and to reach tough geographic markets.Įven with the promising future of SMS, the same questions rise: how easy/budget-friendly is it to use this channel in my marketing campaigns? Which use cases are best suited for my business objectives? Is an SMS a medium that can deliver commercial benefits, or just a transactional one? If we consider the success rates of SMS deliverability, open rate and click rate over the past few years, you can understand why.

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